Juan J. Luna-Kelser

Program design & leadership · 2025

Strengthening Capacities for Resilient Communities through Sustainable Tourism & Heritage Safeguarding

Retained by UNESCO to assess capacity-building needs for World Heritage site managers across Latin America and the Caribbean. Delivered a governance presentation at the Trinidad, Cuba workshop; authored needs analyses for the Historic Centre of Oaxaca and Monte Albán; co-facilitated a three-day binational workshop for the Talamanca Range–La Amistad World Heritage site; and led a training workshop in Santo Domingo on visitor management and governance.

His most recent engagement, and a demonstration that the work is ongoing rather than retrospective.

The assignment sat within UNESCO's Latin America and the Caribbean project on strengthening capacities for resilient communities. The capacity-building needs assessment drew on results from the Visitor Management Assessment and Strategy Tool (VMAST), applied across participating World Heritage site managers, to establish priorities for the project's training program.

Four distinct deliverables followed. An online presentation on governance approaches for the management of heritage and visitors, given to the Trinidad, Cuba workshop on safeguarding heritage and sustainable tourism. A needs analysis for the Historic Centre of Oaxaca and the archaeological site of Monte Albán, identifying visitor management challenges and recommendations. An action plan and co-facilitated three-day workshop for the Talamanca Range–La Amistad Reserves and La Amistad National Park World Heritage site, spanning the Costa Rica–Panama border. And a three-day training workshop in Santo Domingo covering visitor management, governance, strategy development, social inclusion, environmental sustainability, and the safeguarding of intangible cultural heritage.