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Strategy & master planning · 2016–2017

Rio Grande do Norte Ten-Year Tourism Strategy & Marketing Plan

Natal, Rio Grande do Norte

Retained by
Solimar International
Funded by
World Bank
Role
Principal Lead Consultant

Principal lead consultant for a ten-year tourism development strategy and marketing plan covering five tourism regions and 65 municipalities. Managed the full participatory process across supply and demand studies, competitive analysis, and destination assessments, through to a marketing brand and positioning strategy.

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